Retail Trends and Predictions for 2017. Devin Fitzpatrick Founder and CEO of CDF Consulting 1. Mobile UIUX Will Take Precedence Over Desktop. Last years total Restaurant and Bar Drinking Establishments Industry Sales accounted for 710 billion with 970,000 locations. According to the Restaurant Industry. The more we become attached to our computers and mobile devices, were becoming more attached to a bad posture and the increased likelihood of workrelated. SA Franchise Warehouse. DIY DEPOT is a retail franchise operating in the building, hardware and paint sector on a voluntary trading basis. Operating on this basis affords members the opportunity to express themselves and cater easily to the individual, specific needs of their market. By broadening the scope of their already extensive product range, the franchisor is creating opportunities for growth in both new and existing stores in a well formulated and structured manner. DIY DEPOT stocks famous high quality brands such as Plascon, Afrisam, Academy Brushware, Ellies, Efekto, Eureka, Eurolux, Gardena, Jojo, Marley, Ruwag, SA Ladder, Seagull, Flash Harry, Excelsior, Qualitools, Sprayon, Woodoc, Swartland and many more. Their exceptional customer service and their unrivalled building supply delivery capacity, expert advice, extensive product range and competitive pricing has made DIY DEPOT a first choice for contractors, home renovators, property developers and DIY enthusiasts. Depending on the model selected by the member, DIY DEPOT outlets require premises of between 1. DIY DEPOT is willing to accommodate any existing independent or group linked hardware or paint stores wanting a dynamic brand change and a unique look and feel. The franchisor retains the right of final approval over premises. The staff complement of each DIY DEPOT outlet is determined by the size of the store and the turnover generated. Restaurant Marketing Ideas How to Market a Restaurant. Media Players For Blu Ray'>Media Players For Blu Ray. The competition among restaurants is fierce, and youll need to give your all to be successful. Were helping you out with 2. Foodie Photos. If youve ever logged onto Instagram, youll understand that food porn is alive and well. Arguably the very best way to promote your restaurant online is with high quality, drool inducing photos. Visual content is in high demand online these days, and having delicious looking photos on your website and across various social media outlets is essential for drawing hungry eyes. Consider hiring a pro to take some top notch photographs, or try it DIY style with your smartphone. Restaurant%20$25%20e-Gift%20Card%20Template.png' alt='Restaurant Loyalty Program Statistics' title='Restaurant Loyalty Program Statistics' />Relationships are important in business and are one of the best forms to create customer loyalty. Nonpromotional contact is helpful in rememberingrecognizing clients. Absolunet, Canadas premier eCommerce agency, shares the 10 trends that will shape Canadian eCommerce in 2017. CertFocus sets the industry standard in certificate of insurance tracking and management. Our platform directly increases your COI compliance. Call for detailsThe U. S. is the Most Overworked Developed Nation in the World When do we Draw the LineBe warned though taking really great food photos can be tougher than it looks, as lighting is often a key factor. Learn more about snapping your own A food photos in this Gizmodo article. Some nice advice in this Udemy post as well. We have more ideas to boost your business here. Loyalty Programs. Partnering up with online food apps should definitely be a consideration as part of your restaurant marketing plan. Partnering with online apps encourages visitors to check out your restaurant through gamification and customer loyalty programs, which offer visitors a free purchase or discount for visiting a certain number of times. Popular foodie apps that offer integrated loyalty programs include You could also kick it old school and hand out punch cards. They arent quite as cool as apps, but they still show that you value customers and appreciate their loyaltyYelp. Yelp has tremendous power in the restaurant industry, and having a strong backing of positive Yelp reviews is like having a flock of golden geese reviews from Yelp can do wonders for your business. Ive written an entire blog post devoted to helping you get more Yelp reviews, so peruse that at your leisure. The most important thing to understand about Yelp is that people can and will review you, even if you dont set up an account. For that reason, as a restaurant owner you should absolutely be proactive and dress up your Yelp account so it works for you, rather than against you. This means adding as many details as possible, such as Photos, and lots of em. Store hours. Location. Menu. Price Range. Wi FiOutdoor SeatingParkingetc. Do your best to add as many details as Yelp will allow. The other big thing to keep in mind when it comes to Yelp is how you handle feedback. Its great to thank Yelpers for their review, whether positive or negative. If you get negative feedback, always answer in a polite, professional manner. I have a whole section in my Complete Guide to Yelp post about how to handle negative reviews, but the nutshell version is to always play the gracious host. If youre responding to the negative review publically, thank the reviewer for the feedback, apologize for the incident, and promise to improve in the future. You may also want to consider contacting the reviewer privately for more information about any negative incidents. Some business owners offer to send gift cards to Yelpers who have had less than favorable experiences, hoping to get them back in the door for a second chance. Ive seen this work in favor of many businesses, as reviewers are often flattered at the consideration shown and are more generous in their critique knowing the restaurant owner values their opinion and is working hard to improve. Set Up Your Google Account. Setting up your restaurants Google account is as important heck, maybe even more important as setting up your Yelp account. Heres why When you search a business within Google, Googles Knowledge Graph provides the businesss details in the sidebar. Googles Knowledge Graph gathers a large chunk of its info from Google, so having your business set up on Google is a huge bonus, as having your restaurant appear via Googles Knowledge Graph allows for more prime search real estate for freeAlso encourage visitors to review you on Google, as Knowledge Graph loves to aggregate Google user reviews. Geo targeted Ads. How To Install Iperf3 On Windows. For most restaurants, local is the name of the game. Mostfolks are looking for good eats close to home, and youll get the most value out of your online marketing efforts by investing primarily in geo targeted ads. Geo targeting ads help you save money, ensuring that only users in certain cities or within a specific radius see your ads eliminating non relevant clicks, which can cost you big ad bucks. Many online advertising services, from Google Ad. Words to Facebook and Twitter, offer geo targeting ad options at no extra cost. Be sure to take advantage of these handy targeting features to get your best ads in front of your best customers. Be an Insta Ham. Having a strong Instagram presence is another semi obvious but too important to ignore restaurant marketing tip. Use Instagram topromote your business best visual content. Show off your storefront, get up close with your top dishes, and use this social media main stage as a place to play around with your brand identity. For example, an all natural health food store might try snapping pics of people kayaking, cooking, farming, or other activities you think your fan base will enjoy. Also be sure to have some fun with hashtags whether jumping on the hype of existing popular Twitter hashtags like Throwback. Thursday or inventing your own, hashtags are a great way to have some fun with fans. Instagram is a no brainer for those in the food business learn even more about Instagram marketing here. Send Out an Email Newsletter. Remember, your restaurant newsletter doesnt have to be weekly in fact, users will probably appreciate a less flooded inbox if you simply send them a newsletter every month or so. Use your email newsletter as a chance to celebrate your success, discuss new menu items, or share special discounts. Need some email newsletter templates or layoutsNo problem 8. Promote User Generated Content. User generated content lovingly dubbed UGC is a great way to develop personal and intimate engagement with users. Host a photo contest by asking customers to share their favorite meal at your establishment, and share the entries on a dedicated content page andor share submissions across your various social networks. Consider awarding some random lucky contestants with a free appetizer or other prizeHosting and promoting user generated content shows customers that you appreciate them, turning occasional visitors into die hard devotees. Show Off Your Staff. In an age of robotic customer service reps and soon to be self driving cars, the human element is severely lacking. Show off your 5 star staff doing what they do best Seeing happy, smiling employees does wonders for your reputation, as customers long to be served by joyful workers. Showing off your pleasant employees also provides major reputation points happy workers say a lot about a business, and fans are sure to take notice. Monitor Your Social Media Presence. Social media marketing strategies are an undeniable force in todays world. Pamphlets and delivery menus slipped under doorways simply wont cut it anymore. Often, the restaurants with a strong social media presence as part of their restaurant marketing plan are the ones that fare the best, and in the competitive food industry, ignoring social media is a death sentence.